This study, combined with what we learned by reviewing other work done in this area, has encouraged us to conduct additional research. It has made us aware of the importance of treating this..查看文章
The aim of conjoint analysis is to determine what blend of a restricted number of factors is most influential on a respondent's selection or decision making. A controlled number of possible..查看文章
This is the essence of conjoint analysis, a technique used in marketing research to identify the basis for consumer purchasing decisions. Used for pricing studies, conjoint analysis seeks to..查看文章
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