It is a web application platform that tracks and reports web traffic. It is presently available as a framework within the Google Marketing Platform brand. After acquiring Urchin, Google announced its entry in November 2005.
Web Analytics is the most widely used web analytics service on the web as of 2019. Google Analytics for Mobile Apps is an SDK that allows for the collection of usage data from iOS and Android apps. Browsers, browser extensions, firewalls, and other methods can all be used to block Google Analytics.
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